Why do my best sellers suddenly stop selling? How can I solve this problem?

It’s a simple question that a lot of us have, and here’s a simple answer for it:

Step 1: Understand the problem

There are many factors that can affect a product’s sales.

To understand which factors to focus on, we need to dive and have a look at the performance metrics of a product.​

Remember the sales formula, and focus on the metrics in it.

To check a Product’s metrics, you should use Lazada’s Business Advisor Tool.

Search for your product and quickly put together a comparison table like this:

This is real data for one of our store products, you can easily see that the metric we need to focus on is traffic!

Step 2

Now that we know where we need to focus, we can look through a cheat sheet for next steps.

But first, you always start with basics, because if the product was Out of Stock, then it doesn’t make sense for you to check Ads performance.

According to the cheat sheet you can see, you should check your Search Performance, Ads performance and product relevance (CTR)

By doing this, you can get a better understanding of what caused the dip in traffic, and then it's easier to fix the same.

And that’s the 2 step answer to finding out answers to the big question! - “Why did my Best Seller stop selling?”