3 Ways to Check a Product before launch
The biggest question we all have when launching a new product is, “Will this sell?”
It’s nervous and, honestly, the scariest part of launching new products.
What if there was a way to make this easier?
You’re in luck because I am here to share three ways you can be more confident before launching a new product.
Let’s work with an example - I found my friend with this fantastic “moon lamp”, which I think could be a winning product.
![](https://blog.leapecommerce.com/content/images/2022/06/image-13.png)
Method 1: Keyword Traffic Research
The first keywords that describe this product for me are: “Moon Lamp”, “Moon Night Lamp”, “Yellow Night Lamp”, and “Bedroom Night Lights.”
Next, I will search these keywords using Lazada’s AD Keywords tool to make sure they have enough people searching for them.
![](https://blog.leapecommerce.com/content/images/2022/06/image-14.png)
There is healthy traffic for night lamp keywords and even for “moon light” this gives me confidence that people are interested in purchasing the product.
Method 2: Competitor Research
Using the keywords we found in step 1, we can search for competitor listings in Lazada.
✅ Check for Pricing
✅ Check for Reviews & Units Sold
✅ Check for other keywords they use
![](https://blog.leapecommerce.com/content/images/2022/06/image-15.png)
Method 3: Pre-order Campaign
List your product online as a “Pre-Order Listing” and launch it to see if you are getting any initial traction and orders.
Pre-Order is a new feature and hasn’t been rolled out to everyone (but you can still create a Pre-Order Listing following steps from Lazada)
And using these three methods, you can feel safer when launching new products!