Search Engine Optimization (SEO) is a crucial part of any Lazada store looking to grow its online presence. SEO helps Lazada stores optimize their listing content to rank higher in search engine results pages and increase visibility to potential customers. In this case study, we will examine how one Lazada seller was able to significantly increase their sales by optimizing their product listing with the help of Leap Scout, a tool designed to aid with SEO on Lazada.
The seller in question was selling a Stainless Steel Milk Frother Machine. Though the product was in stock and ads were running, the seller was not seeing the sales they had hoped for. The seller's original product title was not optimized for the Lazada search engine and lacked relevant high traffic keywords, making it unlikely to appear in search results for relevant queries - thus reducing the potential impressions and traffic to the Lazada product listing.
The seller's initial product title was:
This title only included a few relevant keywords and missed out on many high traffic keywords that customers are using in search, this made it difficult for potential customers to find the product when searching for related items. As a result, the seller's product was not being seen by potential customers, and sales were suffering.
The seller turned to Leap Scout for help. Using the SEO Title Builder, the seller was able to create a new, optimized title that included relevant keywords and was much more likely to appear in search results for relevant queries,
The seller's new title was:
This new title included relevant keywords such as "Cappuccino" "Latte" and "Kettle" making it much more likely to appear in search results for relevant queries.
Steps Taken to Optimize the Product Listing
Step 1: Choosing the Product
The first step in optimizing the product listing was to choose the right product. The seller chose the “Stainless Steel Milk Frother Machine” - First the seller confirmed, that the product is in stock then, using the Lazada Business Advisor tool she confirmed that the product had a good conversion rate and somes sales traction in the past. The next step was to check the product listing's traffic.
Step 2: Understanding Past Traffic Performance
The seller analyzed the product's past performance using Lazada Business Advisor Data. From the analysis, it was discovered that the product performed well in March and April of 2022 in terms of traffic. After that, it picked up again in September and October, these were traffic spikes after which the traffic dropped off considerably, so the challenge was getting consistent traffic to get consistent sales.
Step 3: SEO Decision
The product had good conversion and had shown signs of higher traffic in selected months. The seller, therefore, concluded that there was an opportunity to increase traffic more consistently through SEO.
Step 4: Collecting Keywords
The seller collected keywords using various methods, including:
- Lazada Business Advisor
- Product Website
- Lazada Search Autocomplete
Using BA keywords + Leap Scout, the seller extracted 12 months of keywords data, which showed that the product had traffic from 112 keywords and sales from just four keywords. From the analysis, it was discovered that "Milk Frother Machine," "Milk Heater for Coffee," and "Milk Foam Maker" were good keywords to directly do SEO for.
Using AI, the seller collected relevant keywords in English, Malay, and Simplified Chinese. The seller also collected keywords from competitors' product listings.
Step 5: Creating the Title
Using Leap Scout, the seller added all the collected keywords to generate more keyword ideas. The highly relevant keywords were selected to be used in the title. To avoid picking small traffic keywords, the results were filtered to hide any keywords that had less than 30 monthly search volumes. After manual editing to remove duplicates, the final title was created:
After reviewing the final title for accuracy with, the seller uploaded the title to her Lazada product Listing.
The results of the optimization were immediate and impressive. Within just two months, the seller's traffic had grown, and sales had increased as a result. Business Advisor Data showed that the increase mainly came from the Search channel, which included SEO and ads.
This case study demonstrates the power of SEO and how optimizing product listings on Lazada can significantly increase sales and reach a wider audience. With the help of Leap Scout, the seller was able to create an optimized product listing that included relevant keywords and was much more likely to appear in search results for relevant queries. By optimizing your product listings using relevant keywords and tools like Leap Scout, you too can see amazing results and boost your store's performance.
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