Lazada has a lot of competition and it does not matter whether you are starting out or are a seasoned seller. This blog will help you to incorporate some tips that can skyrocket your sales.
If you want to skip the hassle of micro-managing your store, reach out to us at Leap! and our team of pros will handle all your e-commerce woes.
Now lets get to the juicy bits!
First things first, Keywords! What are keywords? Think of these as a beacon of light guiding your potential customers towards your store and product.
Although, there’s a few things you need to consider when doing keyword research for your products:
- First consider how the average person is coming across your product and what words are they typing into their search engine.
- What phrases are they using?
- Who is your target audience, how do they talk, what are they into and where can you find them online?
- How are you going to track keyword performance?
The last is arguably the most important and hardest to do, because you can easily narrow down your target audience, as the product was likely made with them in mind. Once you have a list of keywords you think are relevant to your product and store its now time to strategically pepper them throughout your store.
Now, you might think certain keywords are perfect but in reality are not performing well at all, so it is important to keep track of what is working and what is a waste of time and money.
SEO (product title & description)
Keywords and Search Engine Optimization (SEO) go hand in hand, like tea and scones! SEO is a set of practices designed to improve the appearance and positioning of web pages in organic search results. Because organic search is the most prominent way for people to discover and access online content.
A good SEO strategy is essential for improving the quality and quantity of traffic to your website. So, SEO can include any method that drives traffic to your desired site, including relevant social media channels and links to your websites i.e. Backlinks.
Another part of SEO is how you place keywords in your product title without hampering the readability of the title. Sounds like a lot, we know, but its a vital part of optimizing your product and visibility on the Lazada platform.
An example of a poorly optimized product is one with all the keywords stuffed in it but with no order or consideration for the visual appeal of it. Lastly, building confidence in reader/potential customer through non product related keywords like original and official is a great way to bolster already existing SEO.
Also, avoid these 5 mistakes while creating a Product Listing.
CRM or Customer Relationship Management is so important. We cannot stress enough how much it factors into sales retention and positive reviews which leads to a good store rating and lands new customers.
Below are a few tips for you to manage your CRM:
- Responding to reviews, both positive and negative
- Quickly replying messages in your DM box.
- Sending out promotions and special deals for returning and loyal customers.
These are a few of the customer relationship management tools you have at your disposal with Lazada.
Images & presentation
Good presentation is key to setting good impressions in the eyes and minds of your customers. Also, the best way to cement your brand is by having excellent quality images on your storefront as well as product images.
Google ads/Social Media Plugs
The last great boost is Google and your search ranking. This will determine which page your site appears- the better your ranking the higher up the pages your website will be. Often store owners rush to pay Google before they know what they want out of the platform. Don’t make this mistake, first grow organically and only then part with your hard earned cash.
Alternatively, read our guide to land your first buyer on Shopee today.
All of the above tips are but a brief glimpse into what it takes to run a successful Lazada store. However, do not be fooled as there are a lot of elements to consider but the above should set you well on your way to increased sales and revenue.
If you’d like more help with your store reach out to us at Leap and see how we can take your store to the next level, what are you waiting for?